Using Promotional Products Marketing To Grow Your Business
Definitions, Statistics, & Applications

Let’s Define Promotional Products…

*Imprinted with a company name, logo, and/or messages.

*Include both decorative & useful items.

*Used in sales, marketing, and communications campaigns.

*Can endorse a product, service or company agenda.

*Business Gifts, Incentives, Awards, Prizes, & Commemoratives.

Promotional Products Statistically Speaking…

*84% of customers and prospects remember a business that

provide them with promotional marketing products.

*62% of prospects do business with a company after receiving

promotional products from that company.

*Your return on investment? At an average of $0.004 per

impression, promotional products have the best ROI of any

advertising media.

*42% of customers report better relationships after

receiving promotional products from a company.

*Promotional marketing items are kept on an average of 7

months…and many of these items are used every day.

Some Ways Your Company Can Use Promotional Products…

*Calendars…get your company name, logo, and contact
information in front of clients and prospects 220 work days a
year.

*Corporate Apparel…put your company name next to great
name brands…Liz, Cutter & Buck, Columbia, and others.

*Meeting & Trade Show Ideas. Unique ways to make your events
a success.

*Writing Instruments…great business and holiday gifts, awards,
and incentives.

*Commemorative & Anniversary Ideas…20% of all companies
celebrate an anniversary each year…and need to let people
know they have survived!

*Awards & Trophies. Don’t settle for the ordinary.

*Business Consumables. Our unique term. Put your company
name, logo, and contact information on office items that your
clients and prospects use every day.

A Few Important Comments & Caveats…

*Use Promotional Marketing For The Following Purposes:

-Creating awareness of your services and products.
-Generating goodwill towards your clients and employees.
-Creating your “brand.”

*Plan your promotional marketing for 2011 during the last
quarter of this year. That will save you time and money.

*If your company has a targeted audience, promotional products
are a powerful tool which will carry your messages to your
targets.

*Get your ideas when you get serious about growing your
business. Otherwise, you are wasting time and energy.

*Don’t purchase inexpensive (Read: Cheap) promotional
products. They will reflect poorly on you and your company.

*Get a promotional products partner who will give you great
ideas, provide great, hassle-free customer service, and give you
the best pricing.

THANK YOU!

www.ThePenMaster.com
www.ThePromotionMaster.com

1-888-898-7367 (PENS!)

“Your BEST B2B Partner!”