WELCOME!

From The PenMaster & The PromotionMaster

Our Topic?

Using Promotional Products Marketing To Grow Your Business

Definitions, Statistics, & Applications

First, Let’s Define Promotional Products…

*Imprinted with a company name, logo, and/or messages.

*Include both decorative & useful items.

*Used in sales, marketing, and communications campaigns.

*Can endorse a product, service or company agenda.

*Business Gifts, Incentives, Awards, Prizes, & Commemoratives.

Second…Promotional Products Statistically Speaking…

*84% of customers and prospects remember a business that

 provide them with promotional marketing products.

*62% of prospects do business with a company after receiving

 promotional products from that company.

*Your return on investment?  At an average of $0.004 per

 impression, promotional products have the best ROI of any

 advertising media.

*42% of customers report better relationships after

 receiving promotional products from a company.

*Promotional marketing items are kept on an average of 7

 months…and many of these items are used every day.

Third…Some Ways Your Company Can Use Promotional Products…

*Calendars…get your company name, logo, and contact

 information in front of clients and prospects 220 work days a

 year.

*Corporate Apparel…put your company name next to great

 name brands…Liz, Cutter & Buck, Columbia, and others.

*Meeting & Trade Show Ideas.  Unique ways to make your events

 a success.

*Writing Instruments…great business and holiday gifts, awards,

 and incentives.

*Commemorative & Anniversary Ideas…20% of all companies

 celebrate an anniversary each year…and need to let people

 know they have survived!

*Awards & Trophies.  Don’t settle for the ordinary.  Don’t forget “partner awards,” too!

*Business Consumables.  Our unique term.  Put your company

 name, logo, and contact information on office items that your

 clients and prospects use every day.

A Few Important Comments & Caveats…

*Use Promotional Marketing For The Following Purposes:

 -Creating awareness of your services and products.

 -Generating goodwill towards your clients and employees.

 -Creating your “brand.”

*Plan your promotional marketing for 2011 during the last

 quarter of this year.  That will save you time and money.

*If your company has a target audience, promotional products

 are a powerful tool which will carry your messages to your

 targets.

*Get your ideas when you get serious about growing your

 business.  Otherwise, you are wasting time and energy.

*Don’t purchase inexpensive (Read: Cheap) promotional

 products.  They will reflect poorly on you and your company.

*Get a promotional products partner who will give you great

 ideas, provide great, hassle-free customer service, and give you

 the best pricing.

We will gladly meet with you to help you plan your sales, marketing, and promotional efforts for 2011.  We will be happy to supply you with great ideas, samples, and catalogs.  Let us know how we can help!

THANK YOU!

www.ThePenMaster.com

www.ThePromotionMaster.com

1-888-898-7367 (PENS!)

“Your BEST B2B Partner!”