THE PROMOTIONMASTER
PROMOTIONAL PRODUCTS: CATEGORIES, IDEAS, & ITEMS

I. ANNIVERSARY ITEMS. Each year, twenty percent of all companies and
organizations celebrate an anniversary…one year, five years, ten years, and so forth. Given the low survival rate of organizations today, an anniversary is
something to celebrate. Promotional products…decorated with the anniversary
logo…announce to the world that you are succeeding…not a small thing in today’s world.

*Correspondence Stickers. Begin to use them before the anniversary begins.
*Medallion Watches. Featuring anniversary logo and year.
*Lapel Pins & Other Jewelry.
*Cap embroidered with 3-D rendition of the anniversary logo.
*Desk Items. Clock, paperweight, etc.
*Medallion Key Fob.
*Commemorative Watercolor.
*Paper Pads. Shaped like the anniversary logo.
*Commemorative Set Of Crystal. Featuring important company events.
*Acrylic Anniversary Award. Embedded with the anniversary logo.

II. BUSINESS CONSUMABLES. There is no sense in you and your clients
using inexpensive items with no logo…or even worse, someone else’s logo. For whom do you want to advertise? Price points here run from below $.50 to
$3.00 or so…a small price to pay for items that will be used by you, your employees, your clients, and your prospects.

*Binders & Presentation Folders.
*Pencils & Inexpensive Pens.
*Buttons (for new products, slogans, for example).
*Retractable Key/Card/ID Holder. Lanyards.
*Spiral Notebooks.
*Meeting Planning Pads.
*Correspondence Stickers (get people’s attention when placed on letters, etc.).
*Decals (for office windows, car windows, etc.). Bumper Stickers.
*Rulers & Magnifiers.
*PromoClips.
*Napkins, Plates, & Cups.
*Post-It Notes, Note Pads, Scratch Pads, & Note Cubes.
*Accent Highlighters & Sharpies.
*HealthShields. Anti-Bacterial Telephone Pads.
*Plastic Trade Show Bags & Gift Bags (festivals, golf tournaments, etc.).
*Candy & Gum.
*Calendars & Appointment Books & Desk Accessories.
*Auto Shades.
*Lapel Pins.
III. WEARABLES & ACCESSORIES. Corporate casual can be comfortable and
beautiful and one of the best ways to advertise your company. Your clients and your employees (Think: Golf!) will enjoy wearing great looking stuff. And, don’t worry about the quality. The quality of clothing in our industry has improved immensely. And, many name brand labels…Cutter & Buck, Tommy Hilfiger, Liz Claiborne…can sit right next to your embroidered logo!

*Headwear. Visors, baseball-type caps, bucket caps, etc.
*Windshirts.
*T-Shirts. An opportunity to create and display great artwork.
*Golf Shirts. Super nice…at many price points.
*Golf Bags, Golf Shoe Bags, Golf Club Covers. Personalized, too.
*Sweatshirts and pants. Traditional and contemporary styles.
*Jackets.
*Umbrellas. An important way to display your logo.
*Dress Shirts. Twill Shirts.
*Mock Turtlenecks.
*Polar Fleece Vests and jackets.
*All Sports Gear. Soccer, skiing, club sports, youth activities.
*Matching or contrasting sweaters and shirts.
*A Watch. Another way to “dress” for (logo) success!

IV. HOME & TRAVEL ITEMS. You CAN take it with you! Here’s a list of
great ideas and items that can travel with you and can attractively feature your logo.

*Stainless Travel Mug.
*Travel Alarm Clock/Radio.
*Luggage Tags.
*Computer Bags.
*Set Of Luggage.
*Trivets.
*Flight Bags.
*Atlas.
*Playing Cards. Did you know that 84% of America plays cards?
*License Plate Holders.
*License Plates.
*Afghans.
*Key Chains.
*Jar Openers.
*Holiday Ornaments.

V. COMPUTER-RELATED ITEMS. Up-To-The Minute ideas for computer
people. And, who today is not a computer person?

*Mouse Pads & USB Flash Drives.
*CD and Disc Holders.
*Computer Brushes & Cleaners.
*Monitor Toppers & Computer Calendars.
*Wrist Rests.
*Document Holders.
*Monitor Mirrors.
*A Comprehensive Line Of Computer “Toys.”

VI. MEETINGS, TRADE SHOWS, JOB FAIRS. Make your meetings more
effective. Use your trade show dollars more effectively before, during, and after each trade show. Impress your employee prospects.

*Plastic & Paper Trade Show Bags.
*Table Covers. Featuring your logo.
*Bottled Water.
*Candy & Gum.
*Business Card Holders.
*Lanyards, Badge Holders, & Neck Wallets.
*Accent Highlighters & Sharpies.
*Stress Balls.
*Magnets.
*Playing Cards.
*Items Oriented Towards Show Site, Theme, Time Of Year, Etc.
*Miscellaneous Fun Items. Yo-Yo’s. Square Yardsticks. Company Mascot.
*A Chimp. Saw one at a show. Cute, but she would not want to be logoed.

VII. OFFICE ITEMS. There’s no sense in using a plain mug or a mug with
someone else’s logo when, for little money, you can put together items for your office that will be noticed and appreciated.

*Mid-Range Pen. Name brands at costs lower than office supply stores.
*Calculators.
*Calendars. Desk. Wall. The average person uses 7 calendars. Why not yours?
*Ceramic & Acrylic Mugs & Glasses. Individually or in sets.
*Desk Pads. Valuable to you and clients 220 workdays a year.
*Paperweights. A beautiful way to display your logo!
*Picture Frames. Place a note in the frame. Later, the recipient will place a
picture in the frame and will never forget you and your gift.
*Pencil cup holders.
*Clipboards.

XIII. SALES PRESENTATION ITEMS. Look sharp at your office or their office.
*Presentation Folders & Desk Folders. Give presentations their best “look.”
*Mid-Range Pens. Meeting attendees have to write with something correct?
*Candy & Bottled Water. With your logo. A nice touch!
*Candy Jars & Mugs. Something nice to take home.
*Coasters. Add a nice touch to a room. Remember logoed napkins, too.

IX. SPORTS-RELATED ITEMS. Ideas to help you, your clients, and your
employees enjoy leisure time.
*Sports Towels.
*Golf & Tennis Balls. FORE!
*Insulated Sports Bottles & Coolers. Refreeze bottles, too.
*Golf Tees & Tools. Your own bag tags, too!
*Boat Bags.
*Customized Burton Golf Bags. Your logo and the recipient’s name.
*Sports Duffels.
*All Sports Apparel. Even embroidered sports socks!
*Logoed Items For Every Sport…Indoors or Outdoors.

X. BUSINESS GIFTS. Solidify your client relationships. Quality items available
in many mediums…crystal, gold, silver, fine woods. Most items can be nicely
personalized. For example, we can customize a Parker with the recipient’s
autograph. In addition to Waterman and Cross pens, we offer name brands
such as Waterford and Rolex. Yummy!
*Picture Frames. The goodwill will last forever.
*Clocks. Traditional and contemporary styles.
*Watches. Many great ways to show-off your logo!
*Paperweights. Get desk space on a client’s desk.
*Briefcases & Matching Desk Folders.
*Swiss Army Knife Products.
*Flashlights & Umbrellas. Appreciated on dark and stormy moments.
*Gift Sets. Use great vendors like Parker and Swiss Army Knife.
*Sets Of Thank You Mugs & Glasses. Etched with your logo.
*Desk Accessories. Many ideas. Many types of materials.
*Business Card Holders. Personalized. Put a person’s name on it and they
will keep it!
*Pen & Pencil Sets. Choose from the finest available.
*Crystal. Decanters & glasses. Apothecary jars. Candles. Carafes.

XI. SEASONAL IDEAS & SPECIALS. As each year progresses, we will have a selection of items to help you and your company recognize and celebrate holidays. We also have a variety of birthday and anniversary recognition programs for companies. Since September 11, 2001, we have put together an array of patriotic items. No matter what the occasion, we have ideas and items to make every important event special for you, your family, and your employees, and your clients.

In addition to the best pricing available in our industry on an everyday basis, we are always speaking with our factories about what “specials” are available. Through our conversations with you, our mailings, our e-mails, our web site, and via facsimile, we will do our best to let you know what items are available that we believe will help you to generate goodwill towards your clients and employees. And, as always, just let us know how we can help!

Finally, do not forget the value of developing your own mascot by which you and your organization can be remembered. We can help you with ideas, designs, prototypes and a final product that will make people smile and think of you and your company. There’s nothing better than that!

Call Me!
Mary Ann
The PenMaster
The PromotionMaster
1-888-898-7367 (PENS!)

The PromotionMaster
Big Canoe, Georgia

Some Notes About Putting Together A Company Store

A company store can accomplish the three major objectives that a partnership between a client and a promotional products company such as The PromotionMaster hopes to achieve in their relationship:

*Create awareness of the client’s services and products.

*Create the client’s “brand.”

*Generate goodwill towards the client’s employees and their clients.

A company store…otherwise known as a fulfillment program or an e-company store…is a collection of logoed promotional marketing items and logoed apparel. The items in the collection may have only the sponsoring company’s logo or their logo along with the logo of their clients. The collection is put together as the result of a consultation between the client and The PromotionMaster and those who will purchase items from the store.

The company store is presented in a printed catalog format and/or an online catalog. Usually, those who are prospective customers must register in order to get online with the catalog and/or receive a printed catalog.

There are two types of company stores or sometimes a hybrid of the two types of stores:

*An Inventory Program. Customers draw from a warehouse of logoed goods.

*A Special Order Program. Each order placed by a day care center for promotional products is produced individually. The day care center places an order with their specific information (address, telephone number, etc.) which is imprinted on a specific item or group of items. Minimum quantities for each item will apply.

*A combination of the above. Both inventory and special order items.

The advantage of an inventory program is the ability to ship items immediately; one of the disadvantages is that the sponsoring client pays upfront for the goods and the fulfillment. The advantage of a special order program is that there is no inventory; the disadvantage is that it takes a few extra days to complete and deliver an order.

In the present situation, we recommend a Special Order Program.

Here are the steps required in order to plan and implement a company store for your client:

*Meet with the client and come to an agreement concerning the procedures and goals of the program.

*Create focus groups in order to determine the items for the program.

*Get logoed samples made of each program product chosen by the focus groups and the client.

*Create the program printed catalog and/or the online web site.

*Develop a marketing program to create awareness of the program.

*Launch the program.

The advantages of the program to the client include:

*Exposure of the company’s products and services to existing and potential clients.

*Ability to offer an added-value component to the sponsoring company’s clients.

*The sponsoring company can derive revenue from the sale of promotional products to the day care centers.

The PromotionMaster appreciates the opportunity to share these thoughts about a company store with you and we look forward to getting together with you in order to develop a win-win-win plan for you and your clients.

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Mary Ann
The PenMaster
1-888-898-7367 (PENS!)

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The PenMaster
1-888-898-7367 (PENS!)

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The PenMaster
1-888-898-7367 (PENS!)