Objective: A construction company decided that all their hard work they put into each project should be commemorated somehow.

Product Selected: Sharpie Autograph

Strategy: It was decided that Sharpie Autograph markers would be imprinted with the company's logo and distributed at each ribbon cutting ceremony. Then, each attendant of the ceremony would sign a gold plated shovel. Each shovel would then be kept by the construction company and hung in the lobby of their office for everyone to see their accomplishments, and the pride they had in their work.

Result: The wall of gold plated shovels in the lobby makes a lasting impression on visitors and recipients use the imprinted Sharpies long after the ceremony is over.